Monthly Archives: June 2022

If you have a blog on your ecommerce site, you’d probably write a lot on topics related to your products. Maybe about events where you use them, or what to use them for, how to use them best, comparisons between different products etc. Therefore, it makes sense that your tags […]

What to blog about? You can write about all kinds of things on your blog, but make sure to do proper keyword research first. You need to know what search terms you want to be found for. These keywords should be leading when you choose what to blog about. A keyword, however, is not […]

Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun, it is also a great marketing and SEO strategy. And […]

If you really don’t want a specific URL to show up in the search results you’ll need to add a noindex, follow tag. Leaving it out of your XML sitemap doesn’t automatically mean Google won’t index the URL. If Google can find it by following links, Google can index the URL. You can also exclude […]

You probably want Google and other search engines to show most of your content in the search results. But most websites also have a few pages or posts that don’t need to be featured in those search results. So how do you tell Google what pages to show and which […]

You have to tell Google that your new cornerstone article is the most important article on that topic on your site. Don’t forget to link from all the long tail articles to your cornerstone article! Quick wins! In real life, perhaps you do not have the time to develop such an elaborate […]

Cornerstone analysis If you really want to make your cornerstone articles great, you need specific content analysis for cornerstones. Content marked as cornerstone will be judged more strictly than usual on SEO and readability in the content analysis, as you want this article to be longer, have excellent content, keep […]

A more concrete example: at Yoast, we write a lot of different posts about SEO copywriting, each looking at a different aspect of SEO copywriting. The cornerstone article for this topic is the and whenever we write a new post on SEO copywriting, we add a link to that cornerstone article. […]

Cornerstone articles should have a prominent place on your website. Ideally, someone should be able to click straight from your homepage to your cornerstone articles. Also, all your other posts about similar topics should link back to their corresponding cornerstone article, so its importance is clear from your site structure. […]

This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should link from your posts to your cornerstone articles. Table of […]

Below the readability and SEO analysis, our plugin has other tabs that you can use to change. How your page is shown on Google, Facebook and Twitter. With these tabs, you can edit the page title for these platforms. Add a meta description (text that is shown alongside the URL). […]

So, how does it work? Well, when you’ve installed and want to work on one of your product pages, just go to that product. Click on ‘more actions’ in the top right corner and select ‘Optimize in Yoast SEO’. This will send you to a more focused edit screen where you’ll […]

Let’s start with why you shouldn’t use the description that’s provided by the manufacturer. Many other websites that sell the same product will use these descriptions. For one, this leads to duplicate content, which makes it difficult for Google to decide which website is better. It makes it very, very […]

Another piece of information that people will be looking for on your product pages is information about delivery. Be transparent about the delivery speed and options. And be honest. It’s good to have this information on your product page, where people decide whether or not to hit that buy button. […]

It’s a good idea to keep your stock up to date on your product pages. Not only does this prevent very disappointed customers if you’re out of stock, but it can also give people a sense of urgency if you only have a few products left. This helps you create […]

A great (and easy) way to build trust is with reviews. And by reviews, we do mean real reviews, written by actual customers who have bought your product. You might not think it worth the effort, but reviews are a great example of how well social proof can work. Social […]

For other products, it can be helpful to add the dimensions, size, or even the SKU when it’s a more well-known product. What you need to add to your Product titles partly comes down to common sense, because you don’t want to overstuff your product title to the point that it becomes […]

User-focused and SEO-friendly URLs You might not spend that much time on your URLs, but there are a few things you can do to optimize them. Both for your users and the search engines. First of all, make them focused by stripping them of function words but keeping them readable […]

If your online shop is hosted on Shopify, you’ll know that it helps you easily manage your online shop and make sure it looks good. However, picking a fresh design is not the only thing you need to think of when it comes to your pages. Sure, it helps when […]

As mentioned before, homepage SEO is not about optimizing your homepage for a few important keywords. You can decide to set your brand name as the focus keyword, but we wouldn’t recommend spending all your efforts on getting that when it comes to your homepage. Think of technical elements such […]

The goal for your homepage shouldn’t be to rank high. Five most important keywords, you should create dedicated pages for those and focus your homepage on what the user will expect to find there. In addition, it should function as a starting point to easily navigate the rest of the […]

The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why it’s important to spend enough time optimizing your homepage. But […]

After starting 2022 in a big way, with the launch of Yoast SEO for Shopify, a Wincher keyword tracking integration and Japanese language support,we’re settling down and bring you some helpful fixes and improvements. In Yoast SEO 18.2, we’ve improved handling images in the FAQ and How-to structured data blocks. Several image optimizations […]

One of the main ingredients of good SEO. With a solid internal linking strategy, you identify your most important articles and link them so that they receive a boost from other related articles on your site. Internal linking not only helps search engines discover your content, but it also helps […]

While you might want to rank individual most of the time, it’s the collection pages that rank for a higher-level product term. While you might jump at the chance of adding a thousand words of SEO content to your collection pages, that’s something that might backfire. Be careful, but test […]

There’s structured data for almost every part of your site, but a couple of significant ones for Shopify stores are review and product. These two give Google information about your products and show where it can find the customer reviews for said product. Combined, it can use this data to fully understand your […]

You’ve got your Shopify store up and running, so now it’s time to welcome that traffic! Just roll out the red carpet and get those customers rummaging through the virtual shelves. Easy, right? Getting a decent amount of traffic is the hardest part of running an online store. Luckily, SEO […]