Last few years have been successful and profitable years. For german sportswear firm adidas. The brand has added $5.8 billion since 2015 growing at an average. Rate of 17.6% whereas nike footwear has DW Leads only added $4.3 billion at an average rate of 6.8%. In 2019. Kasper rorsted, adidas ceo shared, we had a successful start to the year, delivering double-digit sales. Increases in our strategic growth areas greater china and e-commerce as well as another strong profitability. Improvement. He also added, we confirm our full-year outlook and remain confident about the top-line acceleration. In the second half of the year. 2019 will be an important milestone toward achieving our 2020 targets. Adidas’ straightforward digital marketing strategy is the power behind this success. With this well-implemented strategy, the company wants to topple its main competitor nike from the crown.
Digital and Technology
Brand’s e-commerce channel is the fastest-growing revenue channel and all the production processes. As digitized as possible. Changing consumer behaviors with digital transformation also changes the way. How adidas works. Technology helps the company to build more direct nurse email lists relationships with their customers. Here are the 5 things you should know about adidas’ digital marketing strategy: digital and technology. Adidas’s five-year strategy that issued in 2015 has the name “creating the new”. Describing itself as. A digital company, adidas wants to be the world’s best sporting apparel brand. In order to achieve this. They use subsequent digitalization as the key part of their marketing strategy.
Relationship with Consumers
For the “best” means designing. Building and selling the best sports goods in the world. The company spends 90% of its marketing budget on digital campaigns and social media. Speed high-speed manufacturing is one of the essential parts of adidas’ digital marketing strategy. They digitized the production process with 3d printing technology and robotics at speedfactory in ansbach. Futurecraft 4d shoes that crafted with light and oxygen are one successful example of the brand’s advanced technology. The purpose of the manufacturing process is to deliver the most innovative and personalized running shoes for every athlete. The sporting goods brand always tries to meet the high demand. Created with innovation and collaboration, the fresh and desirable products always ready for customers where and when they want them to purchase.