The issue of sponsored posts as a blogger or as a brand is tricky. Indeed, the former are accused of selling their souls and misleading their readership. While the latter are disguised advertising. Both under the DW Leads caps of blogger in the field of cooking and that of advertiser. When i work for a client, i do not share this opinion insofar as we respect certain conditions that. I will present to you in the second part of this article… Web marketing training but first of all. Why do bloggers get paid by brands? The blogger is not a journalist, he does not receive compensation from. An employer for writing. He occasionally puts his own audience and his editorial skills, as well as his knowledge.
How Do You Define a Good Partnership?
Of a specific activity or field, at the service of a brand. The brand in question will benefit from it, so it also. Seems normal to me that it remunerates the blogger. And the reader in all this? For me, insofar as the blogger. Manages to find brands that he likes and that fit well with his buy email database australia editorial line, then everyone will be a winner. Especially his readers because: they will discover novelties that may interest them; they will discover recipes or tips and tricks for using products they are likely to like; they will often benefit from discounts on the products and services in question.
But First of All, Why Do Bloggers Get Paid by Brands?
They will be able to win prizes offered to blog readers by certain brands; they will have content that is sometimes new and enriched thanks to the experiences offered by the brand to the blogger. In my field, for example, during cooking competitions, i have often gone quite far in perfecting a recipe created for a brand, more than i would have done on a personal basis. I also had the impression that the imposed themes stimulated my creativity. And i will add that if the blogger earns a little money he is also likely to devote more time to his blogging activity and also have the means to improve his blog with for example a new graphic design based on a theme.