Let’s face it, running an ecommerce store is hard. You’ve got staff to oversee, suppliers to negotiate with, inventory to DW Leads manage, product photos and descriptions to perfect. And just when you think you’ve nailed it, a competitor starts buying up ad spots to appear ahead. Of you in search results. What should an online store owner do to stay ahead? How do you remain competitive. Even if you lack the ad budget to compete on level terms? The answer lies in knowing. Your audience and using this insight to personalise your content so that it resonates and is useful and meaningful. To different sectors and demographics. It doesn’t matter how much money your competitors spend on bringing.
Key Insights to Challenge Preconceptions
Customers to their website if they blow it all with a generic, one-size-fits-all approach to customer experience. These real estate agent email database days, the focus of most industry reports is on the emerging market of millennials and gen z. Older consumers are rarely studied and have instead been neglected. But according to a 2018 report by cota. Nearly a third of australia’s population is aged 50 or over. With global ecommerce sales expected to. Reach $4.5 trillion by 2021, ignoring older consumers will mean missing out on huge revenue opportunities. In this new ecommerce research report, we investigate the 55+ age group in more detail, specifically looking.
A Good User Experience Makes Good Business Sense
At how they behave when shopping online compared to younger consumers. While we didn’t set out to disprove any preconceived notions about this group of customers, many of the results we found were surprising – and prove why knowing as much about your audience as possible is vital to business success and improving your online customer experience through effective use of ux design. Hidden in plain sight back in 2018, sitback’s former experience design director, àine hart, gave a presentation at ad:tech 2018 about the behaviours and needs of older people online and how businesses stand to miss out on a massive opportunity if they failed to cater to this demographic. The presentation was incredibly well-received, and it was clear to us that marketers and product managers were hungry for more information on how to target this market segment.