There’s one kind of content that circumvents this paradox: live social media content. These are the Twitch streams, Twitter spaces, and Instagram live stories of the world – places where people can share a live version of themselves with huge audiences in a casual context. These can be incredible opportunities for businesses of all kinds due to the medium’s ease of use and capacity for significant two-way engagement with audiences. The Context: Where We’ve Been Live functions have been a part of social media for well over a decade, but it is only within the past five years that they have gained true prominence.
Visual Aspects of Design
Twitch, likely the oldest platform dedicated to live social media, has been around since 2011. But Facebook Live, Instagram Live, and Twitter Spaces are much more recent developments. In 2020 and 2021, these platforms went from prominent to dominant as the pandemic forced people inside and away from traditional means of interpersonal community. Savvy businesses Germany Email List jumped on this train early, marketing their products and developing customer relationships through this newly-ascendant medium. Why We’re Expecting a Further Bloom Sometimes, soon after a tech trend becomes prominent, it reveals itself to be nothing more than a fad. Other times, it continues its influence grows and grows until it becomes a fixture of public life.
Anything Else
We’re predicting that live social media content is a part of the latter category, that it is still growing, and that this year will significantly determine its future. We think this for two primary reasons. First, it has massive potential. It combines ease of use for creators with ease of integration with existing structures and a unique kind of content for audiences. Given DW Leads those three factors, we think it still has a long way to grow. The second reason is the current cultural context. The world is currently transitioning out of the homebound quarantines where live social media work first skyrocketed. So this year will determine whether it fades or finds a long-term purchase.
