This year again, the digitization of retail continues to rise. Consumers are looking for new shopping experiences, and brands are facing new challenges. The health crisis has certainly disrupted french commerce, but e-commerce shows no signs of slowing down. And fashion remains the leading french market on the internet with the largest number of buyers. Representing DW Leads more than 13 billion euros in turnover and announcing growth of +14% by 2027. The retail market continues to be highly popular in france. Here are some trends to know to see. What the growth opportunities are! Click here to download the digital & retail infographic: major trends customer experience. Made in france and omnichannel… among the major trends to follow, the customer experience.
Customer Experience, Made in France and Omnichanne
Made in france and omnichannel particularly stand out. Indeed, it is essential to surprise consumers in their. Online shopping journey. Offering personalized purchase recommendations, virtual trials Israel phone numbers thanks. To augmented reality, and informing internet users in real time, are highly anticipated elements for 2023. Eco-responsibility… certain societal trends have also been developing in recent years, particularly in terms. Of ecology. Indeed, 53% of french people say they are sensitive to eco-responsible approaches and therefore take into account environmental, responsible or ethical elements in their online consumption.
Sustainability is then a factor of choice, and can be at the forefront in the minds of customers. And then… in addition, it is important to determine the right targets and send the right messages. Millennials are the leading consumers of fashion items in france, spending 19.5% of their budget on them. This target is certainly. More volatile, but it must be at the heart of your digital strategies. Finally, even if online sales have. Grown enormously in recent years, physical commerce still has a bright future ahead of it! On the other hand. More than ever, merchants must completely rethink and digitize their points of sale to continue to perform. As you will have understood, if you are a retailer, you will have to focus your attention and your investments on digital levers, and continue to innovate in your digital strategies.