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Understand which SEO tasks to prioritize. Understand how difficult it can be to outperform competitors in the SERPs. In this post, I’ll walk through a simple SEO competitor analysis process for a hypothetical new infographic design tool — Miniminimagraphics makeInfographicsGreatAgain I’ve also included a competitive analysis template so you can follow the steps with your site. First steps You can do this whole process with just two tools Ahrefs Try Ahrefs for days This Google Sheets SEO Competitor Analysis Template IMPORTANT make a copy It’s also worth making a copy of the completed sheet for our hypothetical website, as this can be useful for clarification if any of the instructions below turn out to be unclear.

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Hopefully that won’t happen you can do that France Phone Number List here Understood? Then let’s get started . Identify competitors Before taking any action, we must first identify our main competitors. These are the sites that compete for our desired keywords in organic search. For our hypothetical infographic design tool, Canva, Piktochart, Infogram, Staffelei.ly, and Visme are some competitors that spring to mind. However, our organic search competitors may not be the same as our direct competitors. So first, let’s take a look at how potential customers search for our service. I figured it would be something like infographic design tool but it seems I was wrong. When I search for it in Ahrefs Keywords Explorer , it tells me there is no search volume for it.

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Infographic design tool search volume So let’s look at the Also Ranks For report and see if we can find a better keyword. infographic maker ahrefs keywords explorer It seems like infographic maker is the most popular way people search for such tools. Now let’s look at the SERP overview to see who currently ranks in the top five. infographic maker serp overview DW Leads Not an Ahrefs user yet? Instead, do a Google search. google search infographic maker Looks like our top five competitors are Piktochart, Venngage, Canva, Visme, and Infogram. Interestingly, Easel.ly didn’t make it as they don’t rank in the top . It is therefore important not to rely on your own assumptions about direct competitors. To say it again. These are not always competitors when it comes to SEO. To give a more vivid example of this, imagine you are a butcher in a small town. The shop that keeps you up at night is the other little butcher down the street.

 

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