It is more than evident that in recent years the health. Sector in its broadest sense has had to recycle its traditional and channel marketing strategies. To make a 360-degree turn to the digital world. This turn has meant that the brands and professionals. In the sector; from doctors, hospitals, clinics, pharmacists, parapharmacies… Have had to DW Leads transform the. Way of communicating and selling their products with the patient and/or end customer. If we add to this. The high impact of covid-19, the speed of change has multiplied exponentially in the last year. The increasingly competitive healthcare sector, both in terms of product variety and price credibility, presents fewer. And fewer differences between identical products from large competitors. Reducing the price ranges that in the past.
What Do We Understand by Health Marketing?
If they made a difference. Added to this factor is the entry of new direct digital competitor companies. From marketplaces to online stores distributing specialties in product categories, or complete ranges. This added to an increasingly informed, more demanding customer who Philippines phone number is looking for the best price. Best service, quality and immediate delivery. We are going to deal extensively in this post, and based on. The team’s experience in the health sector and in the digital world; what have been and are the most effective. And efficient digital health marketing strategies. What do we understand by health marketing? The term “ health marketing ” was coined many years ago with the aim of helping to better sell pharmaceutical products.
Healthcare Digital Marketing
It was born and forged as a pure and hard product marketing. Where the protagonist was mainly medical innovation , the perfect composition of active ingredients, few side effects, proven studies; all this displayed in a well-cared-for ad where almost every product had a “miraculous product” halo and people were always happy. Later, the sanitation companies realized that they had to change their focus. The world was changing . The new generations had been transformed. Generation x, generation y (the already famous millennials) and generation z. Those born from 1978 onwards had different consumption habits and preferences than previous generations. They are now the protagonists. The brands were forced to offer a more specialized service focused on the user and their needs.