Knowing the keywords that take users from a search engine to a business is the fundamental task in this phase. To do this, you can use many support tools, which we will review shortly. Meanwhile this video can help you Steps to conduct keyword research In order for you to get it right from the start, you need to be thorough with this process. Take note Open a spreadsheet . Create four columns section of the web, keyword, search volume number of times that term is searched for per month in your country , and competition how easy or difficult it will be to appear in the first positions of search results of Google . Think about root keywords . A root keyword is a very generic term that identifies your products or services, such as “used cars” or “artificial flowers.
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These keywords are difficult to reach because they have a lot of competition. Use a keyword search tool . A tool like Keyword Magic Tool will help you find keywords with less competition that you can reach more easily, such as “artificial flowers to decorate” or “cheap second-hand cars in Jalisco”. Assign a keyword to each web page . Each of your web pages must be targeted to a unique keyword, or you will have a cannibalization problem . TEMPLATE Keywords to position your website Take the first step to work on your SEO strategy and take your organic Title/Position Area in which the company operates Number of employees Company website 4. Design your website We have reached the part where visual identity plays a fundamental role.
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Your winning sales website design should look and feel reminiscent of your physical business. If you have an online business, remember that it must reflect your identity, your values and your personality. Tips to design your sales website Follow these tips to design your winning sales website Simplicity is the norm . Try to keep it as simple as possible. Use a tool that DW Leads is as standard as possible . A website needs a lot of maintenance, make it easy with a platform like WordPress. Worry about loading speed . Google rewards fast websites, so be careful about introducing elements that can slow down the load. Do a technical SEO audit when you’re done . To make all the technical stuff clear, run a technical SEO audit with Semrush’s Site Audit tool.