How artificial intelligence helps in your Email Marketing strategy

The development of technology and the implementation. Artificial intelligence has taken the world by storm and email marketing. Being one of the channels with the highest conversion rates, could not be left behind. In simple words, artificial intelligence is applied to a machine. That learns to solve a human task, in this way, intelligent. Functionalities can be applied to processes. That is very repetitive and expensive if done by a person. Its incorporation into email marketing has brought great benefits to companies. Because it allows speeding up gigantic volumes. Of data and in this way knowing the audience better. With artificial intelligence, we will be able to understand. How our contacts behave and navigate the email marketing campaigns we send.

What are the benefits of AI for your email marketing

Artificial intelligence in your Email marketing strategy better segmentation One of the fundamental steps to succeed with email marketing campaigns is to send personalized content and this is achieved thanks to data segmentation. The more Bolivia Phone Number List data you have to help you classify and differentiate your lists, the greater the acceptance of your messages. Customers or subscribers want to receive information that is of interest to them, so segment well, artificial intelligence makes this process brief and intuitive. For example, sending a welcome and confirmation email to new subscribers, sending a birthday message with a discount voucher to our list, etc.

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Information about the stages of our sales funnels

Focusing again on data analysis, this time artificial intelligence. Helps us identify at what stage of our sales funnels our contacts. And from this, we can create specific strategies. For example, we can invite. The user to resume a purchase or send an email with products or news that may interest them. We can also identify the contacts to whom we can apply loyalty or recruitment strategies. Advanced automation scenarios Automatic campaigns or DW Leads marketing automation has become a key tool for marketers. Do you know why? This is because advanced email marketing applications integrate functionalities where we can automate recurring actions, but of vital importance to retain and attract new customers. It is about creating a flow of automatic emails that respond to a specific action or behavior carried out by the contact.

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