Hybrid Work: an Inevitable but Unfinished Evolution…

Sri and udecam publish the 28th e- pub observatory. Produced by oliver wyman. This study [2] , initiated by the sri in DW Leads 2009, analyzes. The evolution and distribution of digital advertising turnover in france. Digital advertising continues to grow. In france in h1 2022, digital advertising grew by +19% , in line with forecasts made in february 2022 by. Oliver wyman. The market represents a turnover of €4.3 billion in this first half and most of the levers are on. The rise: search grew by +20% and represented 43% (€1,850 million) of the market. It is benefiting. From the surge in retail search, which is growing by +38%, and now accounts for 14% of search; social. Is experiencing the strongest growth: +27%. Its weight is stable, at 28% (€1,217 million).

The Main Lessons of This Observatory

This growth is largely driven. By video and the breakthrough of tiktok; the display follows the progression of the cfo email list market: + 21%. Its share. Amounts to 19% (€815 million) of the total; affiliation, emailing and comparators [3] , posted -4% overall. After resisting the crisis well due to their performance logic. They represent 10% of the market (€415 million). It should be noted that, since 2021 under the impetus of post-covid digitization, the market has experienced a marked acceleration. Thus, the market has more than doubled since 2017 and, since 2013, it has posted an average annual growth of 13%.

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A New Posture of Hybrid Managers

The display all types of players [4] benefited from the growth of display in h1 2022: publishing & info : this category shows an increase of +13% and represents 36% of display (€295 million); video & music streaming : very dynamic, experiencing growth of +30% and representing 34% of display (€278 million); retail & services : growing in line with the market, +19% with a display share of 16% (€128m); radio & tv : this group recorded the strongest growth +29% and represented 14% of display (€118 million). Within display, all segments continue to grow: digital audio is a very dynamic segment. It experienced a sharp increase.

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