In this post you will learn how to rank your YouTube videos, from start to finish. What is YouTube SEO? YouTube SEO is the process of optimizing your videos, playlists, and channels to rank high in YouTube’s organic search results for a specific search query Rather than trying to drill down into every traffic source in YouTube Analytics, I’m going to focus on video rankings in YouTube Search and share a few tips to make your Google Search video rankings extra palatable. Therefore, I will not write about suggested videos, search functions and other traffic sources. How YouTube’s search algorithm works YouTube describes their discovery and search ranking algorithm in two sentences.
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Videos are rated based on a variety of USA Email List factors, including how the title, description, and video content match the viewer’s search query. Additionally, we examine which videos drove the most engagement for a query and make sure it’s easy for viewers to find them. So yes, keywords are important from both an on-page and “in-video” perspective. Hitting the search intent is crucial. But the most important ingredient for effective video SEO is high engagement . They want you to keep viewers on their platform for as long as possible even if it’s not on your own videos . That’s because more video views more ads shown more money in Alphabet Inc’s account. Most importantly, they want you to drive engagement for your videos and they will reward you with viewability.
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Most engagement metrics can be measure in YouTube Analytics such as likes dislikes, comments, CTR, audience retention, average watch time, end screen clicks, card clicks and the list goes on. Conclusion? If you can’t get your audience to react, your chances of ranking your YouTube videos for a relevant keyword are slim to non-existent. Enough chatter. Let’s DW Leads get to the -step process to get your keywords ranked better on YouTube. Step YouTube Keyword Research If you don’t target keywords with search volume, then you won’t get any traffic. We had some first-hand experience with it in March-June. For our Marketing with Ahrefs series, we launched a series of product-related videos designed to educate our users, not drive traffic.
