However, both have the same goal of creating a website that users will find helpful and aesthetically pleasing. Website Design Website design is user-focused. It concerns what a user sees and how they interact with the site. You can think of design as visuals and interaction. It’s often created using a visual design program such as Adobe. Terms like UI and UX (which we’ll discuss more below) also fall under design. Website Development You can think of development as what goes on behind the scenes. It’s all of the coding and programming that happens in the background that makes the web design become a live website. Front-end and back-end are also part of web development.
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We’ll discuss these in further detail below. Why Website Design and Development Are Important for Your Business Whether you’re a brick-and-mortar with a website looking to expand your online presence Angola Email List or if your business is entirely online, your website is a vital part of your business. It’s a representation of your business, and for some customers, your only chance to make a good impression. Just as you wouldn’t want your customers to come into your storefront if it was messy, disorganized, or poorly designed, you also don’t want your customers trying to navigate an outdated, unprofessional website.
Your website should represent your brand – an accounting agency’s site will look much different than a brand that sells toys for toddlers. It should also be quick to load and easy to use and navigate. When users have a great experience with your website, they’ll develop a favorable opinion of your company. Web Design and Development Should Be Part of Your Digital Marketing Strategy You may have already spent a lot of time creating helpful content that your visitors will love, but optimized content is only one part of Search Engine Optimization (SEO) or making sure your site ranks in search engines. Your site’s design and development also play a prominent role in SEO.