Being starbucks is not so easy in the digital world. Holding a strong brand image and having a stable corporate identity, starbucks is coping up. With digital transformation in between the lines. Of the 75m DW Leads monthly starbucks visitors, starbucks wants. To have digital relationships with 60m because virtually all the company’s comp growth comes from. The digital relationships with starbucks rewards members. In fact, more than one-third of all starbucks sales. Are connected to starbucks rewards, with mid-to-high single-digit growth quarter over quarter. Create animated. Series for powerful storytelling frequent la-starbucks visitors, john frink, joel h. Cohen and rob lazebnik.
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Have come together to create “1st & main,” a series of animated shorts highlighting warm and familiar everyday. Moments that happen in starbucks stores across the country. The seven-episode. Series architects email addresses is set in starbucks and stars a cast of animated animal characters. The la store, its customers. And baristas are the inspiration for starbucks first-ever animated series. Lazebnik tells about the creative process. As much as we are supposed to be working, we are even better at procrastinating. Looking around, you can’t help but see the vibe in there – the partners (employees), the regular customers, the flow of morning traffic. We thought we could bring that to life in a really fun way.
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Cohen also comments, starbucks talks about the ‘third place’ between work and home. That’s ultimately the theme of the series: every person at every table has a story. At our table, we are the three weird guys watching the other tables. The series’ cast of characters will seem familiar to those who’ve spent time in starbucks. There’s julie, “1st & main”’s store manager and matriarch who fittingly, is a bear. Chet, a beagle, is a contractor who seems to know everyone in his store community and has a kind word for everyone; and diego, a barista cat with a man-bun, takes pride in creating the perfect beverage for his customers. • provide headspace subscription for partners mental health needs are diverse, and in fact the mental health crisis is incredibly complex.