For now stay with the fact that it helps you discover who your competitors are in terms of positioning and visibility in Google, which you undoubtedly need when creating a winning sales web page. market-explorer 2. Create an architecture An architecture is the design of how many pages your website will have and how they will be grouped into menus and submenus. An architecture that makes sense and is as simple as possible helps search engines to access your website easily. Here are some practical tips on how to create meaningful architecture Make it as simple as possible. Make sure the URLs are simple and clear instead-car-repair, for example . Take a look at the websites of big brands in your industry and emulate them. Take care of consistency between sections.
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If you group all the services for example South Africa Consumer Email List do not take one or several to the first level. It uses pillar page and topic cluster models to improve internal threading. Make the deepest levels accessible with as few clicks as possible. Organize information hierarchically with the user in mind. We already know that you consider your about us page very important, but it probably is not for the user. Think about it when deciding where to place that page in your architecture. 3. Do keyword research Competitor research is one of the key phases of any business plan. However, to create a successful sales website, you need to go further. Not all businesses have an online presence that can match their offline presence.
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In fact the more traditional sectors such as construction or legal services do not usually stand out for their brilliant digital campaigns. As things are very different on the net, it’s time to research the terms or keywords. What is a keyword? A keyword is a word or set of words that people search for on search engines like Google to find information, shop, be DW Leads entertained, or get directions. Search engines basically work with keywords. The results they show are based on the interpretation they make of your search and the websites that are in their directory to get a match. In fact, keywords, also called keywords, are the backbone of a discipline called SEO search engine optimization or Search Engine Optimization that you will need to achieve a winning sales website.