Segmentation or Targeting: Key to Success for Online Advertising

The biggest advantage of online advertising has a name. And it’s called targeting. Without it, there will never be advertising efficiency. Imagine that you are browsing. The internet and see an advertisement for a marketing course that interests you. What happened? Quite simply, the DW Leads advertiser has done his homework. What good will it do to show our ads to. People who are not interested? No problem. We will only be intrusive to them and lose money. This implies having a deep knowledge of our target audience and understanding the different forms of segmentation. In this way, we will be able to make the advertising investment profitable and obtain a positive roi.

Segmentation by Categories of Interest

But, what are the benefits of targeted advertising? We will have more exact knowledge adjusted to the. Right time. We avoid being intrusive and do not annoy users. The consumer who receives our advertising. Will consider it relevant, since it is consistent with their interests. The real estate agent email addresses greater the segmentation, the less competition. We can detect market opportunities . Savings and optimization of the advertising budget. Obviously, it has an impact on increasing sales and improving roi.

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Contextual Segmentation Demographic Segmentation

Targeting types as you can imagine there are different types of segmentation . When to use one or the other? Everything will depend on who the campaign will be addressed to. Among the main forms we find: 1. Contextual segmentation it is directly related to the keywords or keywords . These should coincide as much as possible with the interests of the users. Inesem business school master in marketing, advertising and design + 5 ects credits more information those websites whose content is directly related to these interests, and also use these keywords, will be eligible to show our ads. 2. We can detect market opportunities . Savings and optimization of the advertising budget. Obviously, it has an impact on increasing sales and improving roi.

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