Physical products work best from our experience. This is probably because it is something tangible that people can easily value. You can say that a live day is worth 750 euros. But they can also see that laptop of 750 euros on CoolBlue or Bol with that price tag. Examples […]
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In the “From visitor to customer challenge” we post about our challenge 3 to 4 times a week. Always with a different angle. Sometimes with a video and sometimes with a picture. Every time we made a post, a few more registrations were add. Below is an example of one […]
For six weeks we test a long page (from Vanessa) against a short registration page (made by me). Unfortunately I can say: A long registration page works better than a short registration page . Below you will find a screenshot of the best performing challenge registration page. This page has […]
Take one of those problems and build a launch around it. Keep it small! Participants will invest a maximum of 5-15 minutes per day in your challenge. So it really has to be bite-siz content . With simple videos or assignments. Example: The Challenge homepage With SYS we teach entrepreneurs […]
Setting up a good online launch consists of five phases. In this article we dive into the preparation phase and I explain step by step how you can launch your first online challenge. What is a Challenge? A challenge is a variant of a product launch. The goal is to […]
Working late into the night responding and making the new videos for the next day. Working towards the product launch Ultimately, the challenge revolves around building the hype for the launch. All week you work towards this: the moment to do the pitch. If your challenge lasts five days, it […]
In the live training you can first give a short summary. Then dive into the depths and answer questions from your audience. A promotional image for the extra live broadcast at 8pm Example: Our daily schule Every day the video came online at 08:00. The video was ready the day […]
A nice surprise for your participants At the start of the challenge everyone is super motivat. But as the challenge progresses, people also drop out. Something that works really well is a nice surprise . Schule this halfway through your challenge. This is something Vanessa and I try to bring […]
Participants do not pay attention much longer. You yourself are engag in the challenge non-stop. So it’s good to put yourself in the minds of the participants. They are busy with business, children and often don’t have time to watch long videos. Assignments It works well for us to also […]
Problem Home page is unclear, causing visitors to drop out. Insight: Home page is one of the most important pages. If it’s not in the right place, visitors will drop out. When you get start with your homepage, your website will deliver more results. In the video and the assignments […]
Other options to present your offer are through: Facebook live broadcasts, pre-record videos or a sales page. After the product launch, you’re not done yet! There will be the after-launch. Are you playing your cards correctly? Then you can get more turnover from the challenge. More about that in the […]
In this way we subconsciously convince the participants. With result, because this is the very first time that we do sales during the webinar (and a lot). The peak moment is here. The champagne can be uncork (although that doesn’t go very well, see video) For your imaging. We both […]
Benefit You can also use a sales page after your challenge. Can watch whenever you want. Disadvantage Making a good page takes a lot of time if you don’t use a Result Page. Page less emotions than webinar Cannot directly ask questions / objections (as in webinar). So really ne […]
In webinar you can easily respond to the questions that arise. Webinar evokes ‘buying emotions’ faster. You give a webinar at a fix time, so people have to be there. Cons: Not everyone likes to watch content through videos. You give a webinar at a fix time. There are always […]
Choose the shape of your product launch To actually sell the product, you will have to tell / pitch about it. This can be in different forms. Each form has advantages and disadvantages. Choose a shape that suits you and that you feel comfortable with . It is also possible […]
Participants after challenge All participants who became customers after the challenge By continuing to give challenges, you can also continue to grow in them. It didn’t happen all at once with us either. But we had to give four challenges before we could take the above group photo. Resume Although […]
Countdown-on-a-challenge Show when the offer finally expires with a countdown timer. Optional: Ads What you can also do is buy Facebook ads. In these advertisements you can also indicate during the post launch that it is the last chance to get in. It is possible to show the advertisements only […]
Participant is still a bit skeptical That actually means that they don’t trust you enough yet. Mentioning results from other customers can help to eliminate this. No time to view everything The participant has not set enough priority. Apparently the problem is not big enough for him/her. Try to state […]
Connect with your participants Also in this phase it is important to have as much contact and interaction as possible with your participants. Ask them what they thought of the launch. You can do this by sending your participants an email or asking a question in the Facebook group. However, […]
Good idea to communicate a clear deadline on which the offer you have made will expire. Product is temporarily no longer for sale Do you work with workshops, training courses or annual courses? You often see that registrations close after a certain date. It is then no longer possible to […]
Conclusion A methodical visitor is one of the 4 types of visitors according to the MBTI model. This type of visitor decides slowly and bas on facts. Methodical visitors take little risk and like structure. They go through the entire website. Questions that start with “how” are central to these […]
Thematic effects themselves, and even celebrities and brands to have their own filters. If you are interested in learning how to create these filters, whether to engage your social networks, promote your business or just for fun, check out our article and learn how to create effects on Instagram. How […]
To do this, just click on the sticker icon during the creation of a Story and select the “Location” option. Visual walkthrough of how to add location in Stories Why is it important to use location in your Instagram posts? Instagram is an excellent platform for companies to advertise their […]
One of the most basic Instagram features that can be very beneficial for businesses is the option to add a location to your posts. You can tag your posts with places that are already tagged on the social network or create a new location. This is important for small and […]
Focus on mobile Internet traffic on mobile devices is only going to increase. Therefore, creating emails thinking about responsiveness is essential to offer a good experience to your customers. When creating the layout of your transactional emails, remember to test receiving messages on both mobile and desktop devices. Make sure […]
It is an opportunity to present new things E-commerces that apply this resource well can take advantage of emails to recommend products related to a purchase. In cases of service cancellations, it is possible to present new solutions that are not known by customers. Even other product alternatives along with […]
Abandoned cart: after placing products in a cart in a virtual store and leaving a page, customers may receive an email reminding them of the products that were selected and abandoned. Subscription: information about renewal, cancellation and payment method for subscriptions to some service. Account Setup: When information such as […]
