In france we count 60.9 million internet users. Or 93% of the population who spend an average of 2h25 per day there. This connection time has increased. By 15% in 3 years. Users aged 15 to 24 spend an DW Leads average of 4h23 per day on the internet, a figure up 24%. Since 2019. On the web, the french get information on current events, go shopping, make their. Appointments or have fun. News sites and apps gained more than two million unique daily visitors between. 2020 and 2021. On the entertainment side, the 2021 digital report france reports that 87% of internet users. Watch videos, 53% listen to streaming music, 32% listen to radio via the web and 25% podcasts. The study.
80% of the French Population Is on Social Networks
Shows a 50% peak in consumption in 2020 for digital entertainment (compared to 2019), as wel.l as a 20% increase in spending and 37% in transactions between 2020 and 2021. Video streaming and b2c mailing lists vod. And video games top the list of most consumed products and services. Traffic on e-commerce sites has. Also jumped. It is now 75% of french internet users of all generations who buy online every month. 80% of the french population is on social networks to date, there are 52.6 million social network users in france. Which is equivalent to more than 80% of the population.
Consumption and Digital: New Habits
The french spend 1h46 on average every day on social networks. Facebook, whatsapp, instagram and youtube are respectively the most used social networks. By french internet users aged 16 to 64. Consumption and digital: new habits these last two years. Marked by the pandemic and health restrictions, have changed some of our consumption habits. Digital then took an increasingly important place in our daily lives. Thus, each week, more than 50% of french internet users buy goods or services online . We note that since the covid crisis, 54% have increased their frequency of online purchases and 87% intend to favor e-commerce even more. 56% go to stores less often to favor drive, click and collect purchases or home delivery. A survey carried out by linkeo on linkedin in june 2022 confirms this trend.