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Attract strangers with video ads, video on your landing page, and/or a teaser video shared on social media. Over the last year, the number of impressions on Smart TVs (versus other devices) has increased from 9% to 27%. In the same breath, TV viewers have a higher view-through rate because it’s more effort to skip. There are three components that make up a successful video advertising campaign: Relevance: Whether you utilize YouTube’s True View or Bumper ads, the key is to grab the audience’s attention and get brand recall within the first five seconds. Reach: YouTube has a comparable audience to television. Facebook’s interest targeting function reaches a very specific audience.

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Repetitio To grow your brand, you must find potential customers, speak to them frequently, and make it easy for them to remember you. Engage visitors with video blogs, a bio video, events such as webinars, and/or a podcast. Close leads with demos, a LinkedIn cover video, and/or explainer videos. Delight customers with how-to videos, FAQs, and/or video Kenya Phone Number List testimonials; turning them into promoters of your brand. Emerging Video Marketing Trends Some exciting trends to look out for in 2022 and beyond include: Shoppable video that links to eCommerce Live streams such as Amazon Live Virtual shopping events with influencers Growth of short-form video e.g.

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Iker and YouTube Shorts Increased video advertising, with no signs of letting up going forward. When Dr Ali Modarres’s practice website was announced the winner of the Best Medical Website Award at the 2021 WMA Seawards, it was a thrilling taste of sweet success for WSI Digital Marketing Consultant in Switzerland – Gabor Markus and DW Leads his team! About the Seawards The Seawards, the Web Marketing Association’s annual award competition, has been setting the standard of excellence for website development since 1997. Sites and campaigns from 96 industries are reviewed by expert independent judges from all over the globe.

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