What is it and what are its advantages

Marketing automation or marketing automation is software. A tool that speeds up the automation of all the processes. Of a digital marketing strategy. One of the objectives of marketing automation is to save costs and money on digital strategies. To sell more and more. At the time of implementing this technique. After that, It allows you to create a more direct experience and relationship. With the client, it is possible to automate the sending of emails and SMS, the segmentation. Of your contacts depending on their behavior, the design of lead nurturing or lead scoring and automatic. Responses for a specific event.

The 5 advantages of marketing automation

To be successful in a marketing automation project, it is important that you are clear about what you really want to achieve, your short- and long-term goals, and the channels you will use to communicate and get the message across. Some of the advantages of marketing automation are: 1. Segment and personalize your customers By Algeria Phone Number List segmenting the database of your users automatically, it will save you a lot of time and you will not have to do it manually. For instance, This will allow you to get to know your customers in-depth, personalize each message and classify them according to their needs or interests. Most importantly, This will achieve loyalty from zero moments. In addition, through automation, you will be able to accompany.

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Multi-channel integration

Sometimes it seems unbelievable that one can create different campaigns on different channels, for example, on Facebook, Twitter, Instagram, email marketing, and/or blogs, but that is the secret of all this: impact users from various platforms. It is a more direct, simple way to catch and convert that user into a customer. It is important that DW Leads communication on all channels has the same consistency for the visibility of your brand, this will generate more impact on customers. 3. Planning Marketing automation will allow you to plan your campaigns in advance and schedule the sending of emails or messages for the correct date, user, and time. For example, you leave all the content of your social networks scheduled. For the entire week with the caption, the images, or videos. That you want to publish, and the hashtags that you are going to use.

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