In fact, you probably attended a virtual event in 2021, didn’t you? Anyway, here’s the proof: G2, a peer-to-peer business software review site, added a category for virtual event platforms in mid-2020. In the second half of 2020, the category went from 15 products to 67, with 500 reviews. In the first four months of 2021, that product number nearly doubled to 119, and the number of reviews nearly quadrupled (1860). Chart showing the increase in number of reviews for virtual event platforms. New Digital Tools and Services Will Emerge Grade: We’re only going to take one because it’s a pretty broad prediction.
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But we actually believe all the new virtual event products we talked about in prediction qualifies as proof for this one as well (we checked the rules, it’s allowed!). There was another substantial digital breakthrough in 2021 that, while not a product or service, will undoubtedly impact the future of the digital world. That breakthrough was the rise of NFTs or non-fungible Germany Phone Number List tokens. The larger NFT discussion is a post for another day, especially as they relate to marketing and businesses. But the fact that an NFT sold for $69M in March 2021 is proof enough that NFTs are no silly fad. Final Score: +8 Wow! A new high score which, of course, means we get to make predictions for another year, so here we go.
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These are some of the things we believe are in store for the future of marketing in 2022: #1: The Popularity of Short Video Content Will Grow We’ve written a lot of content about video marketing in 2021, but we’ve only scratched the surface of how effective short video content (under a minute long) can be. With the emergence and success DW Leads of platforms like TikTok, it’s clear audiences—especially younger ones—prefer to consume bite-sized content. As a result, we believe we’ll see a higher percentage of the video marketing budget invested in short-form videos in 2022.